Indianapolis SEO Case Studies | Proven Results Power Business Success

Plumber Nobody Could Find

Local SEO Strategy Transforms Circle City Plumbing Search Visibility

Location: Indianapolis, IN | Industry: Home Services

What They Came To Us With

Twenty-five years in business and their kids were getting more leads from the Yellow Pages than they were from Google. Meanwhile, some franchise that opened last year was showing up everywhere. Frustrating situation.

What We Actually Did

• Fixed their Google Business Profile (it was a mess)
• Got their NAP consistent across the internet
• Built pages for "plumber in [neighborhood]" searches
• Set up a system to get more reviews from happy customers

What Happened

"I was skeptical. My nephew 'did SEO' for six months and nothing happened. These guys showed me within 90 days that something was different. Now I've got two new trucks because we can't keep up."

— Mike J., Owner

"We had 400 products and Google couldn't see any of them. Turns out our theme was blocking crawlers. They fixed it and suddenly we exist online."

— Sarah C., Founder

Online Store With No Traffic

Technical SEO Fixes Unlock Carmel E-Commerce Rankings Growth

Location: Carmel, IN | Industry: Retail/E-Commerce

The Situation

Beautiful Shopify store, great products, zero organic traffic. Their web developer built a pretty site but apparently didn't know SEO exists. Products weren't being indexed. It was bad.

What We Fixed

• Found and fixed the crawling issues killing their indexing
• Rewrote product descriptions that were copy-pasted from suppliers
• Built out category pages targeting actual search terms
• Added product schema so they show in shopping results

One Year Later

Law Firm Burning Money on Ads

Content Strategy Positions Fishers Law Firm for Organic Leads

Location: Fishers, IN | Industry: Legal Services

Their Problem

Spending $8k/month on Google Ads and getting tire-kicker leads. The big downtown firms dominated organic search, so they thought paid was their only option. Spoiler: it wasn't.

Our Approach

• Found practice areas the big firms weren't targeting
• Built attorney profiles that actually established expertise
• Created legal guides that answer real questions people Google
• Got them featured in legal directories that matter

After 12 Months

"We cut our ad spend in half and the leads coming in are better. People who find us organically already trust us before they call. That changes everything."

— David M., Managing Partner

"People told me SEO doesn't work for restaurants. Those people were wrong. We went from 'hidden gem' to 'that place on Google with the great reviews.'"

— Antonio R., Owner

Restaurant That Was a "Hidden Gem"

Google Business Optimization Drives Broad Ripple Restaurant Success

Location: Broad Ripple | Industry: Restaurant

The Reality

Amazing BBQ. Loyal regulars. But when someone new to Indianapolis googled "BBQ near me," they found chain restaurants first. Meanwhile, this place was serving brisket that would make a Texan weep.

What Changed Things

• Completely rebuilt their Google Business Profile
• Started systematically responding to (and getting) reviews
• Created content around "best BBQ Indianapolis" type searches
• Added menu schema so dishes show in search results

8 Months In